B2B & B2C Expert
Lead Product Designer
with 5 years of Exp
Hello there, I'm Akshat –a founding product designer with 5+ years of experience in early and growth stage B2B & B2C startups (Hero & Sequoia backed), building products used by millions across India.
Fighting for the User as a Product Designer 💪
Joining a company as a Product Designer often involves walking a fine line between meeting stakeholder demands and addressing user needs. Stakeholders may sometimes request screens or features without fully considering their impact on user experience.
Add To Cart
34.6%
GMV
30%
Fighting for the User as a Product Designer 💪
Joining a company as a Product Designer often involves walking a fine line between meeting stakeholder demands and addressing user needs. Stakeholders may sometimes request screens or features without fully considering their impact on user experience.
Add To Cart
34.6%
GMV
30%
Fighting for the User as a Product Designer 💪
Joining a company as a Product Designer often involves walking a fine line between meeting stakeholder demands and addressing user needs. Stakeholders may sometimes request screens or features without fully considering their impact on user experience.
Add To Cart
34.6%
GMV
30%
How UX Became the Game-Changer for Funding
If a metric in a startup drops from 27% to 16.5% and no one understands the reason behind it and series B funding on the line, then you are in for a show.
Engagement
39.3%
Discovery
54.6%
How UX Became the Game-Changer for Funding
If a metric in a startup drops from 27% to 16.5% and no one understands the reason behind it and series B funding on the line, then you are in for a show.
Engagement
39.3%
Discovery
54.6%
How UX Became the Game-Changer for Funding
If a metric in a startup drops from 27% to 16.5% and no one understands the reason behind it and series B funding on the line, then you are in for a show.
Engagement
39.3%
Discovery
54.6%
Scaling Zepto’s Basket Size Through Behavioral Design
I’m a regular Zepto user and hardly feel the need to stock up on groceries anymore. Whenever something runs out at home, whether it’s a packet of milk or a bar of soap, I just place an order and it arrives within minutes. But this habit made me notice a major gap in Zepto’s business model.
Scaling Zepto’s Basket Size Through Behavioral Design
I’m a regular Zepto user and hardly feel the need to stock up on groceries anymore. Whenever something runs out at home, whether it’s a packet of milk or a bar of soap, I just place an order and it arrives within minutes. But this habit made me notice a major gap in Zepto’s business model.
Scaling Zepto’s Basket Size Through Behavioral Design
I’m a regular Zepto user and hardly feel the need to stock up on groceries anymore. Whenever something runs out at home, whether it’s a packet of milk or a bar of soap, I just place an order and it arrives within minutes. But this habit made me notice a major gap in Zepto’s business model.
Product designer and expert in
B2B and B2C
B2B and B2C
B2B and B2C
B2B and B2C
B2B and B2C
with over
5 years
5 years
5 years
5 years
5 years
of industry exeperience.
Designed end-to-end
product flows such as
Video Commerce
Video Commerce
Video Commerce
Video Commerce
Video Commerce
Search
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Payments
Payments
Payments
Payments
Payments
Premium Pass
Premium Pass
Premium Pass
Premium Pass
Premium Pass
Product Listings
Product Listings
Product Listings
Product Listings
Product Listings
Cart
Cart
Cart
Cart
Cart
Delivery tracking
Delivery tracking
Delivery tracking
Delivery tracking
Delivery tracking
covering all key user journeys
in a consumer app.
Joined Animall at seed stage
and helped raise
$14M in Series B.
$14M in Series B.
$14M in Series B.
$14M in Series B.
$14M in Series B.
Product designer and expert in
B2B and B2C
B2B and B2C
B2B and B2C
B2B and B2C
B2B and B2C
with over
5 years
5 years
5 years
5 years
5 years
of industry exeperience.
Designed end-to-end
product flows such as
Video Commerce
Video Commerce
Video Commerce
Video Commerce
Video Commerce
Search
Search
Search
Search
Search
Payments
Payments
Payments
Payments
Payments
Premium Pass
Premium Pass
Premium Pass
Premium Pass
Premium Pass
Product Listings
Product Listings
Product Listings
Product Listings
Product Listings
Cart
Cart
Cart
Cart
Cart
Delivery tracking
Delivery tracking
Delivery tracking
Delivery tracking
Delivery tracking
covering all key user journeys
in a consumer app.
Joined Animall at seed stage
and helped raise
$14M in Series B.
$14M in Series B.
$14M in Series B.
$14M in Series B.
$14M in Series B.
Product designer and expert in
B2B and B2C
B2B and B2C
B2B and B2C
B2B and B2C
B2B and B2C
with over
5 years
5 years
5 years
5 years
5 years
of industry exeperience.
Designed end-to-end
product flows such as
Video Commerce
Video Commerce
Video Commerce
Video Commerce
Video Commerce
Search
Search
Search
Search
Search
Payments
Payments
Payments
Payments
Payments
Premium Pass
Premium Pass
Premium Pass
Premium Pass
Premium Pass
Product Listings
Product Listings
Product Listings
Product Listings
Product Listings
Cart
Cart
Cart
Cart
Cart
Delivery tracking
Delivery tracking
Delivery tracking
Delivery tracking
Delivery tracking
covering all key user journeys
in a consumer app.
Joined Animall at seed stage
and helped raise
$14M in Series B.
$14M in Series B.
$14M in Series B.
$14M in Series B.
$14M in Series B.
"Increased GMV by 30% in just 4 months"
"Designs contributed to $14M Series B raise"
"Boosted adoption of Premium Pass by 27%"
"Increased GMV by 30% in just 4 months"
"Designs contributed to $14M Series B raise"
"Boosted adoption of Premium Pass by 27%"
"Increased GMV by 30% in just 4 months"
"Designs contributed to $14M Series B raise"
"Boosted adoption of Premium Pass by 27%"
Skills
Skills
Competitive-Analysis
User Research
Heuristic Evaluation
Personas
Journey Maps
UX Audit
Design Sprint
User testing
Design Systems
Interactive Prototypes
Micro-Interactions
Motion Design
Leadership
No-Code
+ More
+ More
+ More
Experience
Experience
Lead Product Designer
Conducted UX audits and redesigned key user journeys for a 50L+ downloads B2C quick-commerce app (Jiffy by Spencers), improving discovery, PDP → cart flow, checkout speed for high-intent users and contributing to a ~12–15% reduction in drop-offs across high-intent users.
Founding Designer
(Lead Product Designer)
Conducted UX audits and redesigned key user journeys for a 50L+ downloads B2C quick-commerce app (Jiffy by Spencers), improving discovery, PDP → cart flow, checkout speed for high-intent users and contributing to a ~12–15% reduction in drop-offs across high-intent users.
Lead Product Designer
Conducted UX audits and redesigned key user journeys for a 50L+ downloads B2C quick-commerce app (Jiffy by Spencers), improving discovery, PDP → cart flow, checkout speed for high-intent users and contributing to a ~12–15% reduction in drop-offs across high-intent users.
UIX LABS
UIX LABS
04/2025 - Present
04/2025 - Present
Founding Designer (Lead Product Designer)
Drove 30% GMV growth through smart product bundling on the PDP
and ‘add product live in basket’ feature.
Founding Designer
(Lead Product Designer)
Drove 30% GMV growth through smart product bundling on the PDP
and ‘add product live in basket’ feature.
Founding Designer (Lead Product Designer)
Drove 30% GMV growth through smart product bundling on the PDP
and ‘add product live in basket’ feature.
Partnr
Partnr
Feb 2024 - Feb 2025
Feb 2024 - Feb 2025
Founding Designer (Sr. Product Designer)
Led the design team, designed selling marketplace experience and
improved discovery rate from 11.2% to 54% with a live filter feature.
Founding Designer
(Sr. Product Designer)
Led the design team, designed selling marketplace experience and
improved discovery rate from 11.2% to 54% with a live filter feature.
Founding Designer (Sr. Product Designer)
Led the design team, designed selling marketplace experience and
improved discovery rate from 11.2% to 54% with a live filter feature.
Animall
Animall
Oct 2020 - Sep 2022
Oct 2020 - Sep 2022
Founding Designer (Sr. UI/UX Designer)
Premium Pass adoption reached 27.5% from 0% through iterative UX
experiments and increased revenue by 67%.
Founding Designer
(Sr. UI/UX Designer)
Premium Pass adoption reached 27.5% from 0% through iterative UX
experiments and increased revenue by 67%.
Founding Designer (Sr. UI/UX Designer)
Premium Pass adoption reached 27.5% from 0% through iterative UX
experiments and increased revenue by 67%.
Pidge
Pidge
July 2019 - April 2020
July 2019 - April 2020
Founding Designer (UI/UX Designer)
Worked on various mobile and web products for different clients like
Bhaichung Bhutia Football Academy, Stanza Living, Cofrsh(food delivery app)
Founding Designer
(UI/UX Designer)
Worked on various mobile and web products for different clients like
Bhaichung Bhutia Football Academy, Stanza Living, Cofrsh(food delivery app)
Founding Designer (UI/UX Designer)
Worked on various mobile and web products for different clients like
Bhaichung Bhutia Football Academy, Stanza Living, Cofrsh(food delivery app)
Crush Campaigns
Crush Campaigns
Nov 2018 - June 2019
Nov 2018 - June 2019
UI Designs
Frequently asked questions
What is your design process?
What tools and software do you use for UX design?
How do you measure the success of your UX designs?
What is your design process?
What tools and software do you use for UX design?
How do you measure the success of your UX designs?
What is your design process?
What tools and software do you use for UX design?
How do you measure the success of your UX designs?