Case Studies
Fighting for the User as a Product Designer 💪
Joining a company as a Product Designer often involves walking a fine line between meeting stakeholder demands and addressing user needs. Stakeholders may sometimes request screens or features without fully considering their impact on user experience.
Add To Cart
34.6%
GMV
30%
Fighting for the User as a Product Designer 💪
Joining a company as a Product Designer often involves walking a fine line between meeting stakeholder demands and addressing user needs. Stakeholders may sometimes request screens or features without fully considering their impact on user experience.
Add To Cart
34.6%
GMV
30%
Fighting for the User as a Product Designer 💪
Joining a company as a Product Designer often involves walking a fine line between meeting stakeholder demands and addressing user needs. Stakeholders may sometimes request screens or features without fully considering their impact on user experience.
Add To Cart
34.6%
GMV
30%
How UX Became the Game-Changer for Funding
If a metric in a startup drops from 27% to 16.5% and no one understands the reason behind it and series B funding on the line, then you are in for a show.
Engagement
39.3%
Discovery
54.6%
How UX Became the Game-Changer for Funding
If a metric in a startup drops from 27% to 16.5% and no one understands the reason behind it and series B funding on the line, then you are in for a show.
Engagement
39.3%
Discovery
54.6%
How UX Became the Game-Changer for Funding
If a metric in a startup drops from 27% to 16.5% and no one understands the reason behind it and series B funding on the line, then you are in for a show.
Engagement
39.3%
Discovery
54.6%
Scaling Zepto’s Basket Size Through Behavioral Design
I’m a regular Zepto user and hardly feel the need to stock up on groceries anymore. Whenever something runs out at home, whether it’s a packet of milk or a bar of soap, I just place an order and it arrives within minutes. But this habit made me notice a major gap in Zepto’s business model.
Scaling Zepto’s Basket Size Through Behavioral Design
I’m a regular Zepto user and hardly feel the need to stock up on groceries anymore. Whenever something runs out at home, whether it’s a packet of milk or a bar of soap, I just place an order and it arrives within minutes. But this habit made me notice a major gap in Zepto’s business model.
Scaling Zepto’s Basket Size Through Behavioral Design
I’m a regular Zepto user and hardly feel the need to stock up on groceries anymore. Whenever something runs out at home, whether it’s a packet of milk or a bar of soap, I just place an order and it arrives within minutes. But this habit made me notice a major gap in Zepto’s business model.